Rihanna in custom designs by Adam Selman

Everyone’s been wondering who made Rihanna’s custom pieces for the We Found Love video, especially the infamous bandana bikini. That person was Adam Selman. And you’ve seen a lot more of the designer’s work without realising it. Adam has worked with lots of big names in the industry including rock legends The Rolling Stones and is the go-to designer for custom creations.

Rihanna in custom designs by Adam Selman

Adam Selman has been working closely with Rihanna and her stylist Mel Ottenberg to create unique looks for the singer. He worked on many of Rihanna’s Loud Tour costumes (seen above).

Rihanna in custom designs by Adam Selman

He also worked with Rih on special onstage outfits for her performances during Loud Tour Brazil, the Rock in Rio music festival, Bergen Calling Festival in Norway and London’s V Festival. You will also notice Adam’s designs in the promotional pictures for Talk That Talk.

Rihanna in custom designs by Adam Selman

Most recently he worked with Rihanna on an outfit for her appearance on X Factor US. Check out the video below of Rihanna, Mel and Adam collaborating before her appearance on X Factor. And visit the designer’s official website to learn more about him.

Rihanna on WhoSay