Rihanna Teams Up With Chopard for Jewellery Collections

Rihanna is always working. She consistently comes up with new partnerships that help further her brand and cement her status as one of today’s icons. This week Chopard announced that Rihanna co-designed two jewellery collections with Caroline Scheufele, the brand’s co-President and Creative Director. The collaboration should not come as a surprise to anyone who...

First Look At Rihanna’s Summer Collection For Stance

Rihanna’s third collection for Stance launches tomorrow is available now (visit Stance.com) and they gave Vogue an exclusive first look at the campaign. The collection features sheer over-the-knee and ankle socks each bearing the number eight (Rihanna was born in 1988 and she released her eighth studio album earlier this year) along with pretty pastel...

Shop The Look: Rihanna’s Ad Campaigns For Puma

A few weeks ago Puma released new campaign images featuring Rihanna, who serves as brand ambassador in addition to being a creative director for the athletic brand. The clothes in these campaigns are part of Puma’s main clothing line and should not be confused with Rihanna’s own collection. Carlyne Cerf de Dudzeele was the brains...

Fashion Credits: Fenty x Puma Trainer Ad Campaign

In February Rihanna launched her first original sneaker design under the Fenty x Puma label. The Trainer, as it is known, sold out fairly quickly when it debuted on Puma’s websites. To promote the slip on sneaker Rihanna shot an ad campaign with Craig McDean that was styled by Tom Van Dorpe. Here is a...

Fenty x Puma Trainer

On Friday, February 26th, Rihanna and Puma will launch a new sneaker. It’s the Fenty x Puma Trainer and it is the first truly original design to emerge from the partnership as the Creepers were a re-imagining of an existing design. Not only were the shoes sported on the Fenty x Puma Fall 2016 runway...