Fashion Credits: American Oxygen Music Video

American Oxygen is a new song from Rihanna’s upcoming album that was used in promotional video for NCAA March Madness. After weeks of hearing snippets of the song, the Barbadian beauty finally performed it for the first time at the March Madness Music Festival. Days later the song and video were released exclusively on Tidal, the new streaming service part-owned by Rihanna. The song’s lyrics of struggle and the ups and downs of pursuing the American dream were reflected in the accompanying visual. Rihanna, who was styled by Mel Ottenberg, wore just two outfits in the music video but each served a purpose that fit the vibe of the song. Here’s a look at what she wore.

Rihanna wearing Schott NYC Perfecto leather jacket, WGACA vintage jeans, Chapel NYC US flag in American Oxygen music videoOur first glimpse of Rihanna in the video shows her standing in front of a giant US flag. She wore a vintage jacket and jeans from What Goes Around Comes Around. The jacket is an older version of Schott NYC‘s Perfecto classic biker jacket, which is made of black leather with silver hardware, a belted front and zippered pockets and sleeves. The white baby tee and the US flag used as a belt were both sourced from Chapel NYC.

Rihanna wearing Inez and Vinoodh black leather necklace and Mara Carrizo Scalise raw eternity necklace in American Oxygen music videoShe wore the same necklaces throughout the video and one of these was Inez & Vinoodh‘s black leather necklace featuring the photography/design duo’s 18k gold signature interlocking hoops and star charm. A precious stone dangles from one of the hoops. Rih also sported Mara Carrizo Scalise‘s raw eternity necklace. This necklace consists of a delicate 14k gold ball chain and a rough-hewn circle pendant.


Rihanna wearing vintage Schott NYC flight jacket, Inez and Vinoodh black leather necklace, Mara Carrizo Scalise raw eternity necklace, Jennifer Fisher gothic letter cigar band, Mason Stanley diamond double harpoon ring in American Oxygen music videoIn other shots Rih wore another vintage jacket by Schott. It’s a blue MA-1 flight jacket with a bright orange lining and ribbed collar and cuffs. You can check out a similar one in the gallery below. Underneath she wore a flight suit from Palace Costume (we only get a quick peek at this piece) and a grey t-shirt from Chapel. On her left hand she rocked Jennifer Fisher‘s cigar band ring with a pavé diamond Gothic R and Mason Stanley‘s white diamond double harpoon ring.

Rihanna wearing Schott NYC flight jacket, Patrik Ervell flight suit, Versace Medusa buckle boots in American Oxygen music videoIn one of the most powerful scenes Rihanna struggles across a rooftop with an open parachute pulling her back. It can be interpreted as the fight that every person faces as they try to achieve their version of the American dream. This shot provides us with a wider view of her outfit. In addition to the items mentioned above, she wore a flight suit from Patrik Ervell‘s Fall 2011 collection [Look 23]. This flight suit, which is worn more like pants since the upper half is tied around her waist, is navy with diagonal, horizontal and vertical zippered pockets. The shoes are Versace‘s Medusa buckle boots in brown. The sold-out shoes boast pebbled leather, side zip detail and a lace-up fastening.