Rihanna’s Fenty Beauty launches on September 8th and after teasing us all summer we finally have a look at the makeup line. Fenty Beauty released the first official campaign video today. And it answers the siren call of women of colour everywhere. The models in the video range from pale to deep dark. Hijabi model Halima Aden makes an appearance and there’s also a plus size model. That’s how you “do” diversity. Check out the video.
The video clearly focuses on a killer highlighter and lip glosses but rumour has it that we can expect much more on launch day. And we’ll probably get more previews over the next week. Fenty Beauty will be available in store and online at Sephora and Harvey Nichols at 12am PST on September 8. If the hype around Fenty Beauty is anything like the initial Fenty x Puma releases, be prepared for a bit of stress while shopping online. Click here to check out a behind-the-scenes video showing Rihanna being hands-on with the models and be sure to visit the official website for more information.