A few weeks ago Puma released new campaign images featuring Rihanna, who serves as brand ambassador in addition to being a creative director for the athletic brand. The clothes in these campaigns are part of Puma’s main clothing line and should not be confused with Rihanna’s own collection. Carlyne Cerf de Dudzeele was the brains behind the styling and she did another killer job. I couldn’t locate every single piece that Rihanna wore but there’s still plenty to shop.PwrShape Forever sports bra ($28) comes in six colours and features a racerback design with the brand’s cat logo right in the centre, stabilising shoulder straps for bounce control and an elastic band for comfort. The Ignite Disc Sleeve Street Foam ($115) is a laceless sneaker that is inspired by the Puma Disc running shoes of the early 90s but this version is sleeker, lightweight and has a cool webbing design. Rihanna carried the black Disc Fit hat ($40) in her hand. The disc closure allows for an adjustable fit. Puma’s AOP striped tee ($30) was tucked into the waist of Rih’s sweatpants and she also rocked their placed logo boxer shorts (£14) in black.
- Puma PWRSHAPE Forever bra ($28)
- Puma Ignite Disc Sleeve Street Foam sneakers ($115)
- Puma Disc Fit adjustable hat ($40)
- Puma AOP t-shirt ($30 or two for $40)
- Puma placed logo boxer shorts 2 pack (£14)
- Jennifer Fisher custom Gothic letter pendant necklace ($6,500)
Finally, we’ve got Rihanna promoting the Eskiva sneakers. Since the first campaign images were released of the white sneakers everyone including rising style stars Zendaya and Kylie Jenner to fashion bloggers have been spotted in the athletic shoes.Selfridges ($54) and Dr. Jay’s ($29 on sale) first (both of these sites ship worldwide). People based in the UK and Europe can also check Selfridges as well as Puma EU (€47) and TifoShop (€68). The Eskiva is based on boxing shoes from the 1960s so it has a retro feel but with a contemporary look. This version features a suede and textured mesh upper. Shop it below.
images courtesy puma