Shop The Look: Rihanna’s Ad Campaigns For Puma

Rihanna Puma PwrShape Forever white sports braA few weeks ago Puma released new campaign images featuring Rihanna, who serves as brand ambassador in addition to being a creative director for the athletic brand. The clothes in these campaigns are part of Puma’s main clothing line and should not be confused with Rihanna’s own collection. Carlyne Cerf de Dudzeele was the brains behind the styling and she did another killer job. I couldn’t locate every single piece that Rihanna wore but there’s still plenty to shop.

Rihanna Puma PwrShape Forever white sports bra, Ignite Disc Sleeve Street Foam black sneakers, Disc Fit adjustable hat, AOP striped t-shirt, logo boxers, Jacquie Aiche diamond body chain, Fallon heaux ring, Jennifer Fisher custom Fenty necklaceThese first two photos serve as the campaign images for Puma’s PwrShape bra and the Ignite Disc Sleeve Foam sneakers. Here’s a look at a few things Rihanna wore:

Let’s start with the two main products. The PwrShape Forever sports bra ($28) comes in six colours and features a racerback design with the brand’s cat logo right in the centre, stabilising shoulder straps for bounce control and an elastic band for comfort. The Ignite Disc Sleeve Street Foam ($115) is a laceless sneaker that is inspired by the Puma Disc running shoes of the early 90s but this version is sleeker, lightweight and has a cool webbing design. Rihanna carried the black Disc Fit hat ($40) in her hand. The disc closure allows for an adjustable fit. Puma’s AOP striped tee ($30) was tucked into the waist of Rih’s sweatpants and she also rocked their placed logo boxer shorts (£14) in black.


The only things not designed by Puma were Rih’s own jewellery. She sported Fallon‘s rhodium signet ring bearing a “HEAUX” inscription (check out the brands other rings here) and a diamond body chain by Jacquie Aiche. She also wore a custom Gothic letter pendant necklace with pavé white diamonds ($6,500) by Jennifer Fisher that spells out her last name and a couple of Lynn Ban‘s mood rings.


Rihanna Puma metallic gold Number 9 sweatshirt, black textured Eskiva high sneakersFinally, we’ve got Rihanna promoting the Eskiva sneakers. Since the first campaign images were released of the white sneakers everyone including rising style stars Zendaya and Kylie Jenner to fashion bloggers have been spotted in the athletic shoes.

Here the Barbadian songstress sported Puma’s Number 9 sweatshirt, which bears a metallic gold number on the front. There are also gold foil numbers on the shoulders of the drop sleeve top. You can get this one from quite a few places. If you are in the US, you should try Selfridges ($54) and Dr. Jay’s ($29 on sale) first (both of these sites ship worldwide). People based in the UK and Europe can also check Selfridges as well as Puma EU (€47) and TifoShop (€68). The Eskiva is based on boxing shoes from the 1960s so it has a retro feel but with a contemporary look. This version features a suede and textured mesh upper. Shop it below.


images courtesy puma