Over the past two weeks or so Puma has been releasing bits and pieces of Rihanna’s latest print campaign for the Ignite XT (see photo above). Last night during the 2015 MTV Video Music Awards the athletic company debuted the first of her television commercials since she became the face of the brand late last year. The short promotional video is a teaser of things to come in the next few weeks.
Some readers have been interested in purchasing Rihanna’s outfit from the new campaign, which was styled by the brilliant Carlyne Cerf de Dudzeele, so I’ve got a breakdown of what she wore. But first, here’s the fifteen second clip released last night that is set to the tune of Bitch Better Have My Money.
In the campaign Rihanna rocks the PWRSHAPE high impact sports bra with pieces from the menswear collection. Those include the Mixed State Short II that has dual hip pockets, a branded waistband and contrast color side panels, and the Flicker sweatpants that have zip pockets, zippered legs, mesh detail and branding on the back of the waistband. Of course, her shoes are the women’s Ignite XT, which are the focus of this new campaign. Shop the outfit below.
- Sports Bra: PWRSHAPE Bra ($45)
- Shorts: 12″ mixed state short II ($40)
- Pants: Flicker sweatpants ($50)
- Shoes: Ignite XT women’s training shoes ($90)
All the items listed above can be viewed in the gallery below and if you missed her first print campaign, click here to review it.
images via puma