Rihanna in Puma Pulse XT first official ad campaignLast year it was announced that Rihanna would be taking on the role of Brand Ambassador for Puma. Today the German athletic brand released the first official campaign image for the new Pulse XT featuring Rihanna. The black and white photo shows the pop star posing in the Pulse XT running shoes and other Puma gear including a cropped hoodie, visor, and graphic leggings. Other photos will be released throughout the year and will be featured in magazines, on posters and in Puma stores worldwide.