Rihanna for River Island banner

Rihanna’s highly anticipated debut collection for Rihanna for River Island took place just hours ago. What an incredible moment for her to debut at London Fashion Week! The 120 piece collection, which was co-designed with Adam Selman, definitely reflects Rihanna’s personal style and aesthetic.

In a behind-the-scenes video that aired before the show, Rihanna described her aim for this collection. Her focus was on the “easy, laidback chick”, the kind of girl that knows who she is and doesn’t spend a ton of time thinking about what to wear. Rihanna avoided anything that veered towards costume, she wanted this collection to appeal to real women.

The singer was very hands-on in designing this collection and it shows. Her stamp is everywhere and it adds authenticity to this kind of collaboration. Rihanna shunned the typical runway for a presentation with the models rotating between five platforms. The girls rocked slicked back hair, large gold hoops, body chains and Rihanna’s favourite red lipstick (MAC’s Ruby Woo) while hip hop blasted from the speakers.

Rihanna for River Island
Rihanna’s streetwear style was visible in the black caps with gold hardware (based on her chest tattoo), a great varsity jacket and killer boots. Her love of ’90s grunge was the heaviest influence – models rocked midriff-baring tops, shirts tied around their waists and floral pieces served with plenty of attitude. Adam’s touch does not go unnoticed. Great bodysuits and bra tops, high slits, knot details, and slip dresses remind us of pieces he has designed for Rihanna in the past. Perhaps none more so than a yellow dress with attached shirt and a striped outfit, which are both based on former Selman designs for Rihanna (click here and here to see).

Girly girls have nothing to fear from this collection. Body-con and flirty spaghetti strap dresses in juicy colours will stand out in a crowd. And let’s not forget the cute mini-skirts. These looks reflect Rihanna’s softer and sexier side. Standout pieces include a hooded navy jumpsuit (which Rihanna has worn before), printed cropped pants and a floaty black dress of which the upper half looks like overalls. Just about everything in this collection can be easily adapted to any girl’s wardrobe.

I could definitely see Rihanna wearing all of this so she accomplished her goal in creating something that is truly her! Rihanna for River Island will be available in stores and online at River Island and Opening Ceremony on March 5th. Click through the gallery to see some of the collection and if you missed the show, click here to watch.

images via river island, rihanna-diva