A few months ago Rihanna hinted that she would be working with Stance and today it became official! The campaign image above was released today and it was styled by Mel Ottenberg. According to Vogue, Rihanna is the designer sock brand’s new contributing creative director. She also holds the title of Punk and Poet, which is Stance’s special way of describing a spokesperson. This partnership doesn’t come out of the blue since Rih has been a fan of the brand for several years. Just click through the Stance tag to see a few of the times she’s rocked a pair of their cool socks.
Candy Harris, vice president of the women’s division at Stance, had this to say about the collaboration.
She’s one of the few women in fashion whose style can go from street to couture in the blink of an eye. I know a lot of people are probably saying ‘Why socks?’ And that’s really the beauty of it and that’s why Rihanna’s perfect, because she’s constantly innovating and looking to see what’s next. Socks are not really a trend; they’re a fashion staple.”
As part of the deal Rihanna will design collections for Stance over the next few years, beginning with eighteen styles in September and another drop in November. But to celebrate the announcement, two pairs of socks have been released today titled Murder Rih Wrote. People have been referencing the TV show Murder She Wrote but I can only think of the Chaka Demus and Pliers song of the same name and since Rih is an island girl I’m sure this was her inspiration.Rihanna’s page on Stance.com to learn more and to shop the limited collection.