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Haus Of Rihanna Turns 3

Haus Of Rihanna Turns 3

Haus of Rihanna screenshot from January 2012

Today is the third anniversary of this blog and I’m so excited and very grateful. I posted a brief note on Instagram, which you can read here, but for all of my dedicated readers I just want you to know how much it means to me that you guys have stuck with me through the years.

Three years ago today I launched Haus of Rihanna. I was in love with Rihanna’s fashion and music and though there were a few Rihanna fashion blogs in existence I honestly thought I could do a better job. Back then I didn’t have a domain name and the blog was hosted on the Onsugar platform. Does anyone even remember I was just a young Barbadian woman with too much time on her hands and a love for fashion blogging and web design. Little did I know that my tiny website would become the number one Rihanna fashion blog in the world. In my first six months of blogging I made so many mistakes. I really had no idea what I was doing and I had to learn by trial and error.

I thought long and hard about what I wanted to achieve with this blog and how I could stand out from the crowd and started to implement changes. I would spend hours searching for items that other bloggers were overlooking, putting accuracy above speed, highlighting emerging designers, and things started to change. I realised it was best to focus on my own blog and on making it better than on worrying about what other people were doing. Eventually I developed a system that works for me and I’m not straying from it. In my first six months of blogging I received just over 12,000 page views. Nowadays, if I get 12,000 in a week that’s a very slow week and that’s a huge accomplishment for a niche blog like mine.

Haus of Rihanna screenshot from January 2012When I first started Haus of Rihanna it was just a side project, something to do because I was bored. I had no idea that I would have Adam Selman as a contact. The up-and-coming womenswear designer is the head of Rihanna’s design team and is the creative genius behind some of her best onstage looks. I landed an interview with him months before he released his debut collection at New York Fashion Week. My blog is one of the go-to sources for people who want to learn more about the elusive designer and his creations. I’m also in regular contact with Mel Ottenberg, her stylist and the guy who’s responsible for taking Rihanna’s style to the next level and who helped turn her into the fashion maven that she has become. I still remember the day he first contacted me because I didn’t believe it was actually him. Even when he called me and spoke to me on the phone I had to pinch myself. Both Mel and Adam have been incredible, providing me with exclusive information and always helping me out in a pinch. Many other good things have happened in the past three years and it’s still very hard to believe.

Most people probably think I waste my time doing this. And trust me, there are days when I want to quit. It’s not easy to watch your hard work be stolen or straight plagiarised without credit. Outfit posts don’t always take minutes- sometimes it’s hours or even days. However, I have learned not to stress about that as much anymore. I’ve created something amazing and as long as there is one person out there who appreciates it then I’ll keep on doing what I do. Thank you all for your support, especially the few who’ve been with me since day one. Let’s celebrate with my favourite Rihanna song of all time!

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