Throwback Thursday: Rihanna’s Fashion in Hard Music Video

Rihanna Hard video Jeremy Scott Spring 2007 mickey mouse ears helmet

My friend who runs La Maison Gaga requested details on Rihanna’s fashion in the music video for Hard. Released in December 2009, the video features the dark and edgy aesthetic that we all associate with the Rated R era. Back then Rih worked with Mariel Haenn of R & M Styling. Haenn really helped to elevate her style. Unfortunately, this recap doesn’t cover everything she wore in the video but I hope you like it anyway.

Rihanna KTZ Kokon to Zai flesh JTR lace-up boots Hard music videoThe video resolution for this video is 480p so don’t judge the screenshots too harshly. In this shot Rihanna wore boots by KTZ, known back in ’09 as Kokon to Zai.

KTZ Kokon to Zai flesh lace-up thigh high boots as seen on RihannaThese flesh-coloured, thigh-high boots lace up in the front and back. Lady Gaga also wore these.

Rihanna Hard music video Alexandre Vauthier Fall 2009 white jacket and Badgley Mischka Perry gold mirrored sunglassesNext Rihanna kept her troops in line while wearing a jacket from Alexandre Vauthier‘s Fall 2009 couture collection.

The jacket features strong shoulders and long sleeves. Her sunglasses are Badgley Mischka‘s Perry shades. This special edition of the Perry boasts 24k yellow gold frames and mirrored lenses.

Rihanna Hard video Bryce D'Anice Aime Spring 2010 spike dressLuckily, Rihanna’s team did release a few stills including the above photo. One of the most memorable looks from the video is the black mini dress with spiky shoulders. It’s from Bryce d’Anice Aime‘s Spring/Summer 2010 collection.

Rihanna Hard video Pelayo Diaz custom safety pin shirtIn this scene Rihanna wore a custom shirt adorned with safety pins. It was made by Pelayo Diaz. He is the blogger behind Kate Loves Me and he attended Central Saint Martins. His safety pin cross t-shirts caught the eye of Rih’s style team and that’s how she got this top.

Rihanna Hard video Jeremy Scott helmet Spring 2007 mickey mouse earsHow adorable! Everyone remembers the Mickey Mouse ears helmet from this video.

Jeremy Scott Spring 2007 mickey mouse ears helmet as seen on Rihanna Hard videoIt’s from Jeremy Scott‘s Spring/Summer 2007 collection, which had some military influences. A costume design company called Muto-Little made the bullet bra.

Rihanna Hard video French cuirassier helmetThis is the last look. I don’t actually know who designed this helmet but the inspiration for it comes from French cuirassier helmets. These are the kind of helmets the cavalry wore back in the 1800s. Madonna’s backup dancers wore similar ones for her 2012 Super Bowl halfime performance.

images via rihanna/def jam

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